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You’ve spent a lifetime (and a small fortune) developing your new product, now it needs to stand out on the shelves against its competitors. That’s where Bluesoup steps in. Having worked in most product categories, from confectionery to alcohol, from ready meals to artisan producers we’ve seen it all. We know how to use the space to best effect and to convey the brand proposition through the space available to us… and that’s left over from whatever’s needed to satisfy the regulators.

Lugger Rum
CASE STUDY

Capitalising on the success of the Jack Ratt cider, Lyme Bay wanted to launch a distinctive spiced rum, inspired again by the infamous smuggler. For this, we needed to create artwork that would do this unique drink justice!

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Jack Ratt Cider
CASE STUDY

Named after a Westcountry Smuggler, the strong-selling cider needed an equally strong packaging to make it stand out. That's where we came in!

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