HTML stands for Hypertext Markup Language, which is a programming language used to display elements within web browsers, with 5 being one of the latest versions. HTML5 ads are based in HTML coding, meaning they are like mini web pages containing multiple file types like JavaScript and CSS.
Since they are like mini web pages, they can also include interactive elements which make them more appealing to your audience. They can also be easily scaled and transformed into different ad variants, meaning they can be created for a range of devices in a matter of minutes.
Now that we’ve outlined what HTML5 ads are, we’re going to dive into their capabilities in some more detail:
HTML5 ads are compatible with pretty much every browser and device, and further to this, will be presented the same no matter which device you are using.
HTML5 ads come in a variety of shapes and sizes, which offers huge creative potential for ad designers. You can add creative elements into the ads to really engage with your audience, while incorporating videos and sounds to create a memorable experience to help your ads have the desired impact.
HTML5 ads offer you the opportunity to use data to help you respond to the needs of your audience. This can include data such as demographics and behavioural data alongside browsing history and geo-location.
Even though HTML5 is a coding language, you don’t need prior coding experience to create the ads. Using platforms such as Google Web Designer handles this (and we can handle it all on your behalf!).
Depending on what you are looking to achieve with your ads will determine which creative you can make:
The traditional banner advert that you have probably become accustomed to seeing over the years. The HTML5 display ads have one or more fixed sizes and a fixed position on a web page or within a mobile app.
These are the ads that can include the more advanced features such as video, audio and other interactive elements – including mini games! These differentiate from display ads as they can contain videos and interactive elements.
AMPHTML ads are lighter versions and load much faster, which often results in higher viewability and an increased click-through rate.
In an increasingly competitive advertising space, being seen is more important that ever. If you have ads that stand out, you’re one step closer to beating out the competition. Other benefits of HTML5 ads include:
HTML5 ads are great for making your message stand out, and as a result, you’ll likely see an uplift in your click-through rate. Over time, this could potentially increase your Quality Score and reduce your cost per click, which should lead to more conversions.
Regardless of the device, operating system or browser that your HTML5 ads appear in, they will respond to display correctly, meaning the ads need only be created once. What’s more, the creative system will use data based on a user’s browsing behaviour and location to improve the ads, making them more relevant as time goes on.
As we mentioned, HTML5 ads are essentially mini webpages contained within a website, which means the creative limits of your ads extremely flexible. Unique and imaginative ads are more likely to be interacted with, so the more innovative the better – and that’s where we come in.
If you are looking to give your display adverts a well-needed boost, get in touch to see how we can help. We can handle the full process from design and creation through to uploading, so you don’t have to!
If you're looking for a helping hand with your HTML5 ads, give us a call on 0844 880 5470 or use our contact form to get in touch!
