But recent research has highlighted that when it comes to breaks away, younger audiences are breaking away from the package holidays their parents enjoyed. There’s now a growing desire for doing travel differently: from authentic off-the-beaten-track adventures to multi-centre holidays, solo travel and sustainable tourism.
With sun, sea and sangria on their way out, and responsible, live-like-a-local tourism on the rise, is your travel brand’s marketing ready for this sea of change?
As travel and tourism marketing specialists, we know how to speak to emerging audiences seeking new adventures. Whether you’re a holiday provider, tourist attraction or a destination, we can help pivot your marketing strategy to focus on the future of travel, blending targeted digital marketing with eye-catching traditional media.
Great brands don’t think alike, and neither do we.
“I would really recommend connecting with the Bluesoup team and seeing where they can take your brand, just as they are doing for us at G Adventures!”
At Bluesoup, our team is here to help travel and tourism brands talk to an ever-growing spectrum of travellers, all looking to get something different out of their holiday. We’re a marketing and advertising agency with decades of experience in travel and tourism, so we know a thing or two about keeping up with travel trends and how people holiday.
From campaigns and creative for big names such as The Eden Project to SEO wizardry for the UK’s leading holiday providers, we’re well-rounded experts in travel and tourism from every touchpoint. Our travel and tourism marketing can reach your audience wherever they are, from memorable creative and ads that really speak to them to digital marketing that's there with every scroll.
We understand all great brands don’t think alike. That’s why we’re here to help travel and tourism businesses that want to get ahead of the curve. If that’s you, get in touch today.
