THE IMPACT OF DESIGN GOING DIGITAL

Graphic design has come a long way from its traditional hand-drawn origins, with more tools available to combine ideas, text and images into a piece of art that engages its audience. It’s unquestionable to say graphic design has evolved over the years, making use of new inventions to create inspiring work. The changing styles of […]

WHAT ROLE DOES AI PLAY IN ADVERTISING?

Artificial intelligence is continuing to grow in the world of advertising, changing what is possible with everything from ad creation to ad buying to personalised audience targeting. Brands are beginning to use commercial artificial intelligence to identify audiences, build ads, improve performance and optimise their spending. The use of AI has an impact on a […]

WHY YOU DON’T NEED TO WORRY ABOUT DISPLAY AD VIEWABILITY

Ever since display advertising burst onto the scene, there have been questions about its ‘viewability’. Some analysts – particularly those with a vested interest in traditional ad channels, such as print and television – have always claimed that an unacceptably high proportion of these ads simply aren’t seen by the people they are targeted at.

BRITBOX: THE FUTURE OF TV OR A CERTAIN FLOP?

In February, it was announced that the UK’s two oldest broadcasting rivals, the BBC and ITV, were planning to join forces and launch a new, Netflix-esque streaming service called BritBox. Now that the initial surprise (and there was a lot of it!) has died down, everyone has started to wonder what the development might mean […]