Why You Don’t Need to Worry About Display Ad Viewability

Ever since display advertising burst onto the scene, there have been questions about its ‘viewability’. Some analysts – particularly those with a vested interest in traditional ad channels, such as print and television – have always claimed that an unacceptably high proportion of these ads simply aren’t seen by the people they are targeted at.

BritBox: The Future of TV or a Certain Flop?

In February, it was announced that the UK’s two oldest broadcasting rivals, the BBC and ITV, were planning to join forces and launch a new, Netflix-esque streaming service called BritBox. Now that the initial surprise (and there was a lot of it!) has died down, everyone has started to wonder what the development might mean […]