A BRIEF GUIDE TO GOOGLE AD GRANTS

These days, everyone knows the value of having a strong online presence, from sole traders to multinational corporations. Even not-for-profit organisations now need to maximise their visibility on Google if they are to make the most of their fundraising potential, which means PPC for charities has become a major focus for many agencies and non-profits […]

WHAT ROLE DOES AI PLAY IN ADVERTISING?

Artificial intelligence is continuing to grow in the world of advertising, changing what is possible with everything from ad creation to ad buying to personalised audience targeting. Brands are beginning to use commercial artificial intelligence to identify audiences, build ads, improve performance and optimise their spending. The use of AI has an impact on a […]