IS A NEW APPLE SEARCH ENGINE IMMINENT? HERE’S WHAT WE KNOW

There have been rumblings in the background for a while that Apple was working on a search engine, with the aim of going toe-to-toe with Google, and those rumblings have turned into whispers in recent weeks with some expecting an announcement sooner rather than later. So, what does this mean for search optimisation and what […]

HERE’S WHY H1S STILL MATTER

Every so often, a ripple is sent through the Devon SEO community and beyond, following a statement from a high-ranking search expert, and this was no exception. Earlier this month John Mueller, the Webmaster Trends Analyst at Google, delivered a statement about H1 tag headings that caused a bit of a stir in the SEO […]

A BEGINNER’S GUIDE TO SEO

In the last decade or so, search engine optimisation has gone from being a little-known area of technical wizardry to one of the most important marketing mediums. Today, enlisting the expertise of talented and hardworking SEO agencies (such as Bluesoup!) is a priority for businesses of all shapes and sizes because, in the digital age, […]

5 STEPS TO WRITING GREAT CONTENT

Anyone who knows anything about digital marketing will already appreciate that SEO is now often one of the most important threads of a business’s advertising strategy. And, whilst there are loads of content agencies out there who like to boast about how many ‘optimised’ articles they’re able to post on their clients’ websites each month, […]

STUDY SHOWS 4/5 BUSINESSES INVEST IN SEO

The unstoppable rise of digital marketing has changed the advertising landscape forever, with finding the right PPC and SEO agency now just as important for businesses as sourcing top-quality creative. A recent study by a major search marketing firm has suggested that a whopping 79% of their clients who regularly put money into digital ads […]