MY AMERICA HOLIDAY
My America Holiday create high-quality, tailor-made trips to the U.S., but the increasingly competitive digital landscape meant their product was no longer being showcased as well as they (and we) knew it could be.
We already looked after their PPC, and our strong performance meant that My America Holiday were happy for us to take on their SEO as well. Our challenge was to demonstrate that having a holistic view of their online marketing would allow us to deploy our client’s resources more efficiently and improve their bottom line.
PAGE RANKINGS FOR MAJOR CITY
& STATE SEARCH TERMS ACHIEVED
INCREASE IN TRAFFIC
YEAR ON YEAR
PAGE RANKING FOR
NEW YORK HOLIDAYS
We came up with an ambitious, comprehensive SEO strategy that involved producing content, making technical recommendations and building a stronger backlink profile by reaching out to other, highly relevant websites.
Specifically, we wanted to focus on a range of niche, long-tail keywords that would help to establish My America Holiday as an authority on U.S. travel. We believed that positioning our client as a specialist on all things ‘stateside’ would ultimately improve the Google rankings of their key destination landing pages, despite the fierce competition in this sector.
It didn’t take long for our strategy to start reaping rewards. Even though they are battling it out with the likes of Virgin Holidays and British Airways, My America Holiday now has a strong organic presence across all the major search engines.