Bluesoup

Cavanna Homes

Rebrand

Rebranding Cavanna Homes – 100 years of “Building Brilliance”


The challenge

At Bluesoup, our design team took on the challenge of rejuvenating Cavanna Homes, aiming to give it a unique edge in the competitive property market. Our objective was clear: to effectively position the brand as the top-tier, thoughtful and reputable provider of homes in the South West. Our priority? Ensuring consistency in design across all developments to build strong recognition and trust among buyers throughout the West Country – and beyond!

Cavanna Homes 2

The solution

Bluesoup undertook a comprehensive redesign of Cavanna Homes' brand, focusing on core brand elements, such as a new logo. Our solution was to create consistency across all touchpoints, including its signage, website, developments and brochures.

Drawing inspiration from the brand's rich history and coastal heritage, Bluesoup updated and incorporated the existing seahorse mascot and created modern design elements with vibrant colours to solidify the brand across all media forms. This creative approach established a more personalised and cohesive brand image that is both recognisable and effective for large-scale marketing usage.

Cavanna Homes 3

The results

With our design expertise and rich experience, we've empowered Cavanna Homes to bolster its standing as a provider of exceptional homes and effectively promote its brand-new logo. Our rebranding initiatives haven't just elevated the brand's status and visibility; they've also earned awards, showcasing their unwavering dedication to the strapline we created "building brilliance" and customer satisfaction!

Cavanna Homes 1

View next case study
Lugger Rum Packaging Design