The challenge
The Eden Project is an amazing place which constantly offers visitors a changing tableau of programmes; from the Pasty Championships, to The Beano, to Dinosaurs, to the annual Sessions, to Halloweden and the magic of Christmas and so much more in between. How do you communicate such diversity but within a style and format that is instantly recognisable as Eden? Ads are both large format out of home right down to the most challenging MPU format. Oh and did we mention that the ads have to appeal to visitors and locals alike as well as young and old. Tough?
