EDEN PROJECT
DIGITAL
THE CHALLENGE
As Cornwall’s number one attraction, the Eden Project hosts loads of family-friendly events throughout the year. With many different campaigns aimed at both locals and holidaymakers to keep on top of, it can be a challenge ensuring their digital marketing budget is always spent where it will work best.
17%
INCREASE IN TRANSACTIONS
28%
CLICK-THROUGH RATE IMPROVEMENT
9%
DECREASE IN COST PER CLICK
THE SOLUTION
It’s not rocket science what we do, but we are constantly working hard to improve Eden’s digital ROI with our flexible, bespoke approach. Depending on the nature of their upcoming event, we will run anything from PPC and Google Display Network ads to social activity on Facebook, Instagram and YouTube to reach the right audiences at exactly the right time – and we always make sure our digital work complements, rather than hinders, our offline campaigns.
We are never ones to rest on our laurels and know how important it is to keep reviewing and improving our performance. For this reason, we set up benchmarks for every audience targeted in Eden’s digital campaigns, which helps us to accurately track how our activity is doing and how we can make sure it does even better next time!
THE RESULTS
The results of one of Eden’s recent summer campaigns speak for themselves, as we managed to increase transactions by 17%! Looking at PPC specifically, the same campaign saw a 28% click-through rate improvement for non-brand terms YoY, with cost per click falling by 9%.
No wonder it was another busy summer at Eden!