The Eden Project is an amazing place which constantly offers visitors a changing tableau of programmes; from the Pasty Championships, to The Beano, to Dinosaurs, to the annual Sessions, to Halloweden and the magic of Christmas and so much more in between. How do you communicate such diversity but within a style and format that is instantly recognisable as Eden? Ads are both large format out of home right down to the most challenging MPU format. Oh and did we mention that the ads have to appeal to visitors and locals alike as well as young and old. Tough?
Over the time we have been developing amazing creative for Eden, there is a simple set of guidelines we adhere to. Each piece of work needs to stand alone and be unique, celebrating what's special about that programme. However the inclusion of key Eden elements, within a broader recognisable style keeps the Eden-ness alive.
Although it's hard to pin recent successes solely on our creative output, but the approach, style and happy partnership continues. Nuff said.