John Lewis of Hungerford

Literature and Brand Awareness

Sharing the love of home.

The challenge

John Lewis of Hungerford are British designers and manufacturers of bespoke kitchens and whole house cabinetry. They craft everything by hand in their Oxfordshire workshop and have 12 showrooms nationwide. They operate in a busy and fiercely competitive space where inferior quality products vie for attention.

When they first came to us, the brand had lost its sheen – they needed help to rediscover what made them special and rekindle a love for their style.

The solution

Over more than a decade, the management team have worked with us to shape their value proposition, develop the brand story and support them in delivering a refreshed look.

They recently marked their 50th anniversary, and we helped the business celebrate with bang-on-trend literature and a dedicated birthday marque. We were also commissioned to bring to life the original passion underpinning the company, in a short film, ‘Founding Footsteps’: a glimpse into how Mr John Lewis started it all back in 1972.

The results

Brand perception has been elevated and overall awareness has grown across every channel. A more sophisticated photographic approach ensures that press coverage is achieved on a regular basis.

Within the core social media focus, John Lewis of Hungerford’s imagery is now highly aspirational, shareable and pinned. On the tactical side, our seasonal promotional campaigns continue the dialogue with a warm prospect base.

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