Bluesoup

The challenge.

Just You, a leading solo travel company, wanted to build emotional connection with its core audience – women aged 55+ – and strengthen its multimedia presence beyond business-as-usual marketing.

The brand needed a campaign that would spark recognition, inspire confidence, and clearly reflect the values of solo guided travel.

The solution.

Bluesoup developed a distinctive TV ad centred on the theme of “connection” - a core value for solo guided travel. Using subtle parallax movement on top of still imagery, we brought real moments to life.

The creative focused on those magical moments that make a holiday truly memorable - the experiences that stay with you long after you return home.

Each visual focused on a “real” individual enjoying authentic travel moments within a small group, highlighting the warmth and camaraderie of shared experiences.

Working with a very tight deadline and limited budget, the parallax approach became the perfect creative solution – allowing us to deliver a visually engaging campaign without the need for global video shoots.

To ensure the right people saw the campaign, we deployed a targeted media strategy across carefully selected broadcast and digital channels – reaching a well-defined audience in key regions, in a way that felt both visible and valuable.

The results.

To track performance, we ran a brand study both pre- and post-campaign. The results were benchmarked against the wider travel sector to understand the true brand lift.

The results confirmed that the campaign hit home:

76% of respondents reported a positive impression of the ad
Strong uplift in key brand association metrics, particularly around safety and trust
Significant increase in Net Promoter Score (NPS) among those exposed to the campaign

The combination of emotive storytelling and data-driven targeting delivered strong brand impact in a strategically important audience segment.

Just You

TV Ad Campaign

The challenge.

The solution.

The results.