14 million Baby Boomers don’t take kindly to being portrayed as confused technophobes who only wear beige. 80% of today’s older generation believe they are stereotyped by how over-65s are represented in advertising, while 60% feel that media images are ageist. It doesn’t have to be like that.
Advertising to older consumers is full of potential. They have a zest for life, ambitions to fulfil, and memories to make. They embrace new technology, and they also have significant spending power. Most importantly, the older audience appreciate being represented with authenticity, empathy, and humour.
So, does your grey market advertising conform to lazy category norms? Or does it lack in emotion or humour and talk down to your customers? If the answer is yes, you need to rethink how you market to seniors.
As specialists in grey marketing, we tailor our approach each time, using memorable & emotive advertising. Combining traditional media with targeted and accountable digital marketing, we connect with your brand with your audience wherever they are.
Great brands don’t think alike, and neither do we.
“Bluesoup struck me as a business that really knew how to move forward the Stannah brand from a strategic and creative perspective.”
At Bluesoup, our team is here to help brands that speak to the over 65s truly speak to the over 65s. Life beyond retirement should be celebrated. We should champion this generation and show them how they want to be seen.
From spellbinding creative for big names, such as Stannah, to SEO wizardry for the UK's leading holiday providers, we're well-rounded experts in the grey market from every touchpoint. Our marketing for over 65s can reach your audience wherever they are, from memorable creative and ads that really speak to them to digital marketing that's there with every scroll.
Great brands don’t think alike, and it’s time to leave the outdated stereotypes in the past. If you want to explore what life beyond retirement really means today, we’d love to work with you.
