LYME BAY
JACK RATT CIDER

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THE CHALLENGE

 

Lyme Bay Winery is a long-established client of ours which has become one of the South West’s leading producers of wine, cider and other alcoholic drinks. One of their most popular products is a range of ciders called Jack Ratt (named after a notorious Westcountry smuggler) which, although a strong seller, needed some new packaging to help it stand out and ‘sparkle’ on the shelves.

Jack Ratt scrumpy cider packaging and branding
A single Jack Ratt cider bottle showing packaging design and branding
Jack Ratt cider gift set branding and packaging

THE SOLUTION

 

It’s fair to say that we enjoyed this project! We loved creating a whole new look for Jack Ratt, which was soon rolled out across the entire range, with our different designs appearing on flagons, bottles, boxes and gift sets of these delicious dry and sparkling ciders.

 

THE RESULTS

 

Its distinctive new packaging has helped Jack Ratt to establish a clearer, instantly recognisable identity and to press on with its impressive growth. It also earned us some most welcome plaudits, too - our work scooped an internationally-recognised design award!