The mobility equipment industry is now highly competitive, with a wide range of companies specialising in products like mobility scooters and rise and recline chairs. When we took over Monarch Mobility’s SEO campaign, their search engine rankings simply weren’t good enough; as an example, one of their core terms, ‘mobility scooters’, was languishing at 63 on Google.
PAGE RANKINGS ACHIEVED
FOR TARGET KEYWORDS
INCREASE IN LANDING
POSITION RANKINGS ACHIEVED
FOR INDIVIDUAL BRAND TERMS
We discovered that Monarch Mobility’s search engine rankings were being held back by a combination of several factors. Our ‘root and branch’ SEO approach strived to make their website fit for purpose, implementing fundamental technical changes and improving the quality of the blogs and landing pages that were being published.
Since we took over responsibility for Monarch Mobility’s SEO performance, it has improved dramatically.
‘Mobility scooters’ went from the sixth page of Google to the first, reaching a peak of position three – this resulted in the number of weekly visits to the relevant landing page jumping by over 1,500%! Other key target terms have also seen positive movement, with ‘mobility scooter’ hitting the first page of Google and ‘folding mobility scooters’ rising as high as position two.