PLYMOUTH MARJON UNIVERSITY
Clearing is one of the most important times of year for Marjon, who need to stand out among the crowd of other unis and colleges also looking to fill the spaces that remain on their courses. PPC is always a good go-to option when looking to drive traffic to any site, but the big challenge here lay in getting more of those who clicked to convert – and sticking to the budget at a time of very volatile CPCs.
INCREASE IN PEOPLE
REGISTERING FOR CLEARING
CLICK THROUGH RATE
RISE IN USERS REACHING
THE REGISTRATION FORM
As usual, we backed up our campaign with a ton of data and analysis to ensure Marjon cleared up during clearing! We undertook granular analysis of things such as the time of day users were most likely to engage with the ads and how they behaved on different devices to give our campaign the best possible chance of success, both in terms of visibility and conversions. We also worked hard to contain CPCs through careful bid management and keyword selection.
The year-on-year figures for Marjon’s last two clearing campaigns speak for themselves. Some of the amazing results our team achieved included a 144% increase in people registering for clearing (as well as a whopping 755% rise in users reaching the registration form), a 145% increase in CTR, and a 4% drop in bounce rate. Our bid management strategy also led to impression share seeing a boost of 144% and average position improving by nearly 20%.