TGA TV CAMPAIGN

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THE CHALLENGE

 

TGA Mobility is a family business who are proud of their high-quality mobility products and have been established for over 25 years. They were looking to increase sales and one obvious way to do this was by running a TV ad; when they had tried this before, however, it hadn’t been successful and did not bring in the expected returns.

Screenshot from TGA Mobility TV advert
Screenshot from TGA Mobility TV advert

THE SOLUTION

 

We decided to provide a new creative solution which delivered a new brand message and a look which would appeal more to TGA’s target market. As part of the overall marketing strategy, a TV advert was produced, which involved putting a storyboard together, writing the script and choosing suitable actors.

THE RESULTS

 

Our work helped to generate an uplift in overall responses, which included web traffic rising by over 40% whilst the TV ad was running. This resulted in TGA’s busiest week for enquiries and demo bookings since they started trading and, shortly afterwards, they recorded their biggest ever month for sales! Another happy client!