Paid Search Campaign
Competition is intense in the Scottish holiday market, and with limited budgets Discover Scotland need every marketing pound to work as hard as possible.
Having inherited both paid search and press advertising from the previous agency, savings were secured in traditional media through improved negotiation, whilst the paid search account was rebuilt to best practice guidelines and our own in-house experience of what works best in the travel sector.
The campaign simply goes from strength to strength. Click through rates continue to smash Google best practice guidelines, conversion rates remain strong and ROI results repeatedly exceed pre agreed KPIs. Just shows what's possible when your agency is obsessed with relentless optimisation!