Discover Scotland PPC Case Study | Bluesoup

Discover Scotland

Paid Search Campaign

Consistently exceeding ROI targets.

The challenge

Competition is intense in the Scottish holiday market, and with limited budgets Discover Scotland need every marketing pound to work as hard as possible.

PPC Discover Scotland Wide1

The solution

Having inherited both paid search and press advertising from the previous agency, savings were secured in traditional media through improved negotiation, whilst the paid search account was rebuilt to best practice guidelines and our own in-house experience of what works best in the travel sector.

PPC Discover Scotland Narrow

The results

The campaign simply goes from strength to strength. Click through rates continue to smash Google best practice guidelines, conversion rates remain strong and ROI results repeatedly exceed pre agreed KPIs. Just shows what's possible when your agency is obsessed with relentless optimisation!

View next case study
My America Holiday SEO