Imagine Ireland Paid Search | Bluesoup

Imagine Ireland

Paid Search

More traffic & reduced budget within 4 months.

The challenge

Imagine Ireland had been working with a PPC specialist for a number of years, promoting their cottage holidays in Ireland. Having undertaken an audit on the account we identified a number of shortcomings in structure, approach and strategy.

PPC Imagine Ireland II TV Wide

The solution

Applying a mix of best practice and our extensive experience of running paid search for travel and tourism clients we rebuilt the PPC account from the ground up. A new campaign structure, ensuring match types had the space to work as intended, enabling budgets to spend on top converting campaigns, optimising ad copy etc.

PPC Imagine Ireland II Sheep Narrow

The results

As a result of our work the site saw an 18% increase in traffic – for no additional budget! Click through rates leapt by 21% and cost per click fell by 17% within 4 months. Sláinte!!

PPC Imagine Ireland II Mob Wide

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