Imagine Ireland had been working with a PPC specialist for a number of years, promoting their cottage holidays in Ireland. Having undertaken an audit on the account we identified a number of shortcomings in structure, approach and strategy.
Applying a mix of best practice and our extensive experience of running paid search for travel and tourism clients we rebuilt the PPC account from the ground up. A new campaign structure, ensuring match types had the space to work as intended, enabling budgets to spend on top converting campaigns, optimising ad copy etc.
As a result of our work the site saw an 18% increase in traffic – for no additional budget! Click through rates leapt by 21% and cost per click fell by 17% within 4 months. Sláinte!!