They say the old ones are the best, and you can’t do much better than the old acronym; AIDA. Attention, Interest, Desire, Action. And we’ve yet to meet many clients who wouldn’t be cock-a-hoop if their ads caught the attention of their consumers, created some interest and desire and prompted an action. Whether that’s booking a holiday directly as a result of seeing the ad, or thinking different thoughts about the brand in the ad.
Thankfully we’ve been creating ads for years and years and years. Big ads, small ads, digital ads, radio ads, TV ads… you name it, we’ve developed them. If we were a band, we’ve got a back catalogue The Beatles would be jealous of!
We understand how to use the space to capture the imagination of the target audience and illicit that all important response. If you’ve got a brief that you think could use a little Bluesoup magic, give us a call. You might just be pleasantly surprised.
TGA TV CAMPAIGN
When TGA were looking to increase their sales, running a TV advert was an obvious choice. However, they hadn't been successful in their previous attempts so we had to offer a new creative solution to their problems - here's how we did it.
Recession hit Concept2 hard, and their status as a market-leading seller of fitness machines was under threat. We needed to turn this worrying trend around and fast - here is how we went about it.FIND OUT MORE
"Great ability to think outside the box and come up with new ideas that align to our business goals and objectives."
"Bluesoup are an absolute gem of a design and media agency. From excellent communication, interpretation of brief, design flair and creativity, speed of response and value for money, we couldn't be happier to be working with them."
"Great agency, very focused on delivering results for their clients. We have been using for nearly 2 years and are impressed at their level of expertise and service."
"The whole team are friendly and helpful and their advice has helped us reach new levels."